The bright yellow letter M for McDonald’s is one of the most recognizable logos in the world, to the point where “The Golden Arches” have become synonymous with McDonald’s itself. Yellow makes people feel hungry and red is associated with emotion, passion and blood. So when one sees red combined with yellow, they become passionately blood thirsty. According to the book Fast Food Nation: The Dark Side of the All-American Meal, the arches symbolize “Mother McDonald’s breasts.” This “maternal” aspect of the logo supposedly encouraged people to eat McDonald’s, rather than a home-cooked meal. However, the previous logo was a…
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